Top tips for creating a pitch video

by Ben Gill | Feb 24, 2020 | Advice

Top tips for creating a pitch video

One of the best ways to increase your chances of achieving your fundraising target is to make a video. Videos allow Donors to see who you are and get inspired by what you’re doing. They build a more personal connection, which is likely to encourage a more donations.

What makes a good pitch video?

A good video is personal! At its simplest, a good video can just be your students and you speaking into a phone / laptop / camera. Just give people an idea of who you are, what you’re doing and why you’re doing it. Be yourself & keep it positive!

Example pitch videos

A class led example: St John’s Rocket Fund

Get your students involved, it makes a great project:

A whole school example: Ardleigh Afloat

Get your Headteacher involved!

An Oscar worthy example: Tech@MPS

They got some professional help with this one…

Our top tips

  • Camera: The one on your smartphone or tablet is enough!
  • Sound: Reduce background noise as much as possible.
  • Light: Lots! Check that the main source of light is behind the camera.
  • Editing: Windows Movie Maker (PC) and iMovie (Mac) are great. Or even try doing it on your phone (the iMovie app is surprisingly effective!)
  • Students: Maybe they could help you create a video?! Remember you’ll need written parental permission if your video identifies individual students.

Can I use music on my video?

Yes, but only if you have permission to do so from its owner!

Alternatively you can use any music from with artist permission.

Ready to raise funds for your idea?

Over £100 million has been raised from our crowd to support the projects they love! Plus tens of millions more unlocked by our partners.